I've gone book pages on Amazon and looked through reviews of authors I'm familiar with. One particular book had seven reviews - three five stars, one four stars, and three two stars. The higher stars were from other authors from a writer's forum most of us frequent. The lower three were unknown to me.
This particular situation got me thinking even deeper about reviews; would I want good reviews only because someone knows me, or because they like my work? I think the answer is obvious here.
And here's another question: Can the good reviews on a bad book lend discredibility to the reviewers' work? Will someone realize that Joan Smith - author of Blah, blah blah gave a good review on a bad book and question their talent?
What about you? Do you read reviews before buying books? And, if you're a writer, do you seek out reviews from bloggers and book reviewers?